Guest posting in SEO is the practice of writing and publishing content on other websites for:
- to build backlinks
- drive referral traffic
- and to improve domain authority/domain rating/authority score of a website
As per my own experience, it is a mutual growth link building strategy where:
- the host website gains quality content
- while guest website gets an opportunity to boost its SEO metrics
You can read our complete guide on Guest Blogging Outreach Business (GBOB)
Where Guest Posting Fits in SEO
SEO is generally divided into main three types:
- On-Page SEO: It focuses mainly on content creation, keywords analysis, heading structure, and internal linking
- Technical SEO: This type of SEO primarily tells about website speed, indexing, and device responsiveness
Why Guest Posting in SEO Matters
Guest posting is more than just creating content for others. You will SEO advantages:
- Google values backlinks from authority websites
- It helps in ranking your keywords
- You will be able to get new visitors to your site (organic traffic)
- It will boost your site’s credibility being featured on quality sites
You can also read: What is guest blogging?
Different Types of Guest Posting
As per knowledge, there are main 4 types of guest posting as:
Free Guest Posting
You contact with the blog owners to publish your content on their blog just for exposure. You provide quality content them and they provide you quality backlink in return.
Paid Guest Posting
In this type of backlinking, you pay the website owners for publications.
You can learn how to find and contact with vendor sites by visiting our guide: Start Finding Contacts of Vendor Sites.
Two-Way Guest Post Exchange
In this case, you exchange the content other bloggers.
Authority Guest Posting
You publish on high AS/DA/DR/traffic sites for availing maximum SEO benefits.
